In 1888 Max Winkelmann laid the cornerstone for his company that spawned the world’s successful Glasurit automotive refinish brand. Since then, Glasurit has not only participated in the developments of the paint technologies but has also played a key role in shaping them, going down in paint history time and time again. One of the first paint products developed by Winkelmann was the paint color crystal white, an absolute innovation of its time. Up until then, it was usual in Germany to apply pigments and paint in two successive coats. Winkelmann’s revolutionary idea of combining pigments and binders in a single ready-for-use product made application much easier back in the day and also substantially increased the durability of the coating. This philosophy – developing products that make it easy for users to achieve first-class results – continues to serve as Glasurit’s basis for success today.
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